Your Complete Guide to Buying Solar Leads That Convert
Looking to buy solar leads that actually close? You’re in the right place. At Invention Solar, we’ve been in the solar lead generation business since 2011, and we’ve helped over 4,500 solar companies across the country build profitable pipelines. This FAQ answers the real questions solar professionals ask us every day about finding, buying, and converting quality solar leads.
Whether you’re running a call center, managing a sales team, or growing your residential solar installation business, understanding how to get solar leads effectively is the difference between struggling and scaling.
Where Can I Buy Solar Leads?
Invention Solar is one of the most trusted sources to buy solar leads in the United States. We provide real-time exclusive solar leads, aged opt-in solar leads, live transfers, and pre-set appointments delivered directly to your CRM or email. Our solar leads come from homeowners actively researching solar installation through our owned-and-operated websites and publisher network. We’ve been generating solar leads since 2011 and have served over 4,500 residential solar companies nationwide. You can purchase solar leads by contacting us at (845) 920-9165 or booking a call at calendly.com/inventionsolar to discuss your coverage areas and volume needs.
How Much Do Solar Leads Cost?
Solar lead pricing at Invention Solar ranges from $0.50 to $3.00 per lead depending on age and exclusivity. Our aged solar leads pricing structure is: 0-7 days fresh leads at $3.00 each, 8-15 days at $2.00, 16-30 days at $1.50, 31-90 days at $1.00, and 91+ days at just $0.50 per lead. Real-time exclusive solar leads and live transfers are priced based on your specific market and volume. We offer a lowest price guarantee on aged solar leads. The actual cost per acquisition depends on your sales team’s conversion rate, but most of our clients see positive ROI within their first month of working with us.
What Are Exclusive Solar Leads?
Exclusive solar leads are prospects sold to only one solar company with no competition from other installers. At Invention Solar, our real-time exclusive solar leads are never resold or shared. When a homeowner submits their information through our lead generation system, that solar lead goes directly and exclusively to you. This exclusivity dramatically improves contact rates and conversion percentages compared to shared leads. Our exclusive solar leads include verified homeowner status, property address, utility company, monthly electric bill amount, and credit qualifier. Exclusive leads cost more upfront but deliver higher close rates, making them more cost-effective for solar companies focused on quality over quantity.
How Do I Get Solar Leads for My Installation Business?
The fastest way to get solar leads is to partner with an established solar lead generation company like Invention Solar. We handle the marketing, qualification, and delivery while you focus on selling and installing. You can also generate solar leads through paid advertising, SEO, door-to-door canvassing, and referral programs. However, most solar installer leads from self-generated marketing take 6-12 months to produce consistent volume. With Invention Solar, you can start receiving qualified solar leads within 24-48 hours of signing up. We deliver leads via real-time API integration, email, or directly into your CRM system including GoHighLevel, Salesforce, and HubSpot.
What Is Solar Lead Generation?
Solar lead generation is the process of identifying and capturing contact information from homeowners interested in installing residential solar panels. Effective solar lead generation combines digital marketing, content creation, paid advertising, and data verification to produce qualified prospects ready for sales outreach. At Invention Solar, our solar lead generation system uses owned-and-operated websites, targeted paid media campaigns, and strict verification protocols to generate solar leads that convert. We verify each lead is a real homeowner with a single-family property, confirm their contact information, and validate their interest in going solar before delivery. Quality solar lead generation is the foundation of every successful residential solar business.
How Do I Generate Solar Leads on My Own?
To generate solar leads independently, you need a combination of digital marketing strategies. Start with a conversion-optimized website, invest in local SEO to rank for terms like “solar installation near me,” run targeted Facebook and Google ads, and build a referral program with existing customers. Content marketing through educational blog posts about solar savings and incentives helps attract organic traffic. Door-to-door canvassing remains effective in high-propensity neighborhoods. However, most solar companies find that learning how to generate solar leads in-house requires significant time, expertise, and budget. That’s why Invention Solar exists—we’ve spent over a decade perfecting solar lead generation so you can focus on what you do best: selling and installing solar systems.
What Information Is Included in Solar Leads?
Every solar lead from Invention Solar includes comprehensive homeowner data for effective sales outreach. Our standard solar leads include first name, last name, phone number, email address, property address, utility company, monthly electric bill amount, credit range indicator, opt-in date, IP address, and Trusted Form certificate. Our High-TSRF solar propensity data adds verified southern roof exposure, solar intent scores, roofing replacement signals, home value, and equity range. All phone numbers are DNC-scrubbed and verified callable. This level of detail allows your sales team to personalize their approach and qualify prospects before the first call, dramatically improving your solar sales leads conversion rate.
Are Aged Solar Leads Worth Buying?
Aged solar leads are absolutely worth buying when sourced from a reputable provider like Invention Solar. Our aged solar leads are shared a maximum of three times at each age bracket, maintaining quality while reducing cost. Many of our highest-volume clients are call centers that specialize in working aged solar leads because the math works at scale. A lead that cost $0.50 to $1.00 with a 2-3% close rate can be more profitable than a $25 exclusive lead with a 15% close rate, depending on your cost structure. The key is consistent follow-up and multiple contact attempts. We also offer aged solar transfer leads for clients who prefer phone-verified prospects.
How Do Live Transfer Solar Leads Work?
Live transfer solar leads connect you directly with a homeowner who is on the phone and ready to discuss solar installation. At Invention Solar, our live transfers include a 120-second buffer period where our agent confirms the prospect meets all eligibility criteria—homeownership, single-family property, minimum utility bill, and genuine interest in solar. Only after qualification is the call transferred to your sales team. You’re speaking with a warm prospect in real-time rather than chasing cold callbacks. Live transfers typically convert at 3-5x the rate of standard web leads because the homeowner is engaged and available in that moment. This makes them ideal for high-performance solar sales teams and call centers.
What Are Commercial Solar Leads?
Commercial solar leads are prospects representing businesses, organizations, or property owners interested in solar installation for commercial buildings rather than residential homes. While Invention Solar specializes in residential solar leads, the commercial solar leads market serves a different buyer with longer sales cycles, larger system sizes, and different financing considerations. Commercial prospects typically include warehouse owners, retail property managers, agricultural operations, and manufacturing facilities. If you’re specifically seeking commercial solar leads, we recommend targeting industry-specific directories, commercial real estate networks, and business sustainability programs in your market.
How Can I Improve My Solar Lead Conversion Rate?
Improving your solar lead conversion rate requires speed, persistence, and process. At Invention Solar, we’ve observed that our highest-performing clients contact new leads within 5 minutes of delivery, make a minimum of 8-12 contact attempts over 2-3 weeks, and use multiple channels including phone, text, and email. Having a structured sales script, trained appointment setters, and a reliable CRM system to track all touchpoints is essential. We can help you set up a dialer program and even connect you with contact centers experienced in maximizing solar sales leads conversions. Remember: the best solar leads in the world won’t help if your follow-up process isn’t dialed in.
What Is Solar Propensity Data?
Solar propensity data identifies homeowners most likely to purchase solar based on predictive analytics. Invention Solar’s High-TSRF propensity data uses AI and machine learning to analyze property characteristics, behavioral signals, and geographic viability. Each record includes verified southern exposure, solar intent scores that are 3-4x higher than average homeowner data, roofing replacement signals, home value, equity range, and callable phone numbers. This is premium dial data built for call centers that want real conversations, not wasted dials. Solar propensity data helps you target your outreach to homeowners already predisposed to going solar rather than randomly dialing homeowner lists. Send us your zip codes and suppression file, and we’ll run counts the same day.
What States Do You Provide Solar Leads In?
Invention Solar provides solar leads in all 50 states with the strongest volume in major residential solar markets. Our highest-inventory states include California, Texas, Florida, Arizona, New Jersey, New York, Massachusetts, Nevada, Colorado, and North Carolina. As a New Jersey-based company, we have particularly deep expertise in Northeast solar markets where utility rates and state incentives make solar highly attractive to homeowners. We can run counts for your specific zip codes within 24 hours to show exactly how many solar leads are available in your coverage area. Just send us your target zips and any suppression file, and we’ll get you numbers fast.
How Do I Get Started Buying Solar Leads?
Getting started with Invention Solar takes about 15 minutes. See phone number and Calendly link below. We’ll discuss your coverage areas, preferred lead types, volume needs, and delivery method. Send us your target zip codes in an Excel file with zips in Column A, plus any suppression file of existing customers to exclude. We’ll run counts showing available solar leads by age bracket and pricing tier in your markets. Once you approve a count, we can begin delivering solar leads within 24-48 hours. Most clients start with a test batch to validate quality before scaling up. We’re here to help you build a solar leads list that drives real revenue for your business.
Ready to Buy Solar Leads That Convert?
Invention Solar has spent over a decade helping residential solar companies generate solar leads that close. Whether you need fresh exclusive leads, cost-effective aged data, live transfers, or pre-set appointments, we have the solar lead generation solution that fits your sales operation.
**Contact Invention Solar today:**
– Phone: (845) 920-9165
– Book a Call: calendly.com/inventionsolar
– Address: 759 Bloomfield Ave STE 403, West Caldwell, NJ 07006
Stop wondering how to get solar leads. Start closing them.
