The Real-Time Auction System That's Changing Solar Sales Listen up. The solar lead generation game has evolved way beyond simple contact forms and static lead lists. Right now, there's a sophisticated auction system happening in milliseconds every time a homeowner...
Did you know that 87% of Americans, including 78% of Trump voters. Does this support federal incentives for solar and storage? That’s a powerful bipartisan consensus. Both Republicans and Democrats recognize that the Investment Tax Credit (ITC) is crucial to driving...
I was nine years old in the summer of 1982, sprawled on the living-room carpet orchestrating Evel Knievel’s latest stunt jump across a mountain of throw pillows, when the doorbell rang. Mom opened the door to a man wearing a powder-blue sport coat and the most...
Navigating Tariffs and the Shift to American Solar Solutions As we head deeper into 2025, the residential solar market faces unique challenges and unprecedented opportunities. International trade pressures, particularly those related to tariffs on China, are...
Selling solar has always involved creativity and persistence. Over the past decade, I have discovered that the most effective methods often come from thinking about sales conversations differently. That is why I like to call this approach the Contrarian Close. It...
I have spent decades working in the solar sector across many US states, managing solar campaigns and companies along with various home improvement contractors aiming to maximize the benefits of automation. The goal is to use technology to make things better. Not all...
According to Time magazine, the solar industry has experienced significant growth in recent years, but it has also seen a notable number of company failures. In late 2023 and early 2024 alone, more than 100 residential solar dealers and installers declared bankruptcy....
By Jim Alamia, Founder of Invention Solar & Former CMO of Momentum Solar Let me tell you a story about when I first realized the old marketing tricks in solar lead generation were no longer cutting it. Back in 2013, I was the first CMO of a small NJ-based solar...
Learn how your BPO or Call Center can grow profits with turn-key car and home warranty products. Global business process outsourcing (BPO) is booming, and for innovative entrepreneurs running call centers worldwide, there’s an exciting new way to tap into this growth....
Better CPAs with Live Transfers by Invention If you’ve spent time in the residential solar industry, you know that generating high-quality, motivated leads is the lifeblood of success. After over a decade in solar—starting in 2013—I’ve seen every lead generation...
