Learn how your BPO or Call Center can grow profits with turn-key car and home warranty products.
Global business process outsourcing (BPO) is booming, and for innovative entrepreneurs running call centers worldwide, there’s an exciting new way to tap into this growth. If you’ve been searching for a high-margin, high-demand product to add to your portfolio, here’s your chance: auto warranty and home warranty solutions are in hot demand—and you can deliver these essential services to your clients.
From nearshore hubs in Central and South America to offshore operations in Asia, call centers, and BPO providers are perfectly positioned to seize this opportunity. You gain access to world-class products that benefit homeowners and car owners and unlock a robust commission structure that drives consistent revenue for your business. Read on to discover how you can become a channel partner, get customers approved, and begin offering a turnkey warranty solution already trusted by thousands of satisfied clients.
Why Warranties Are the Next Big Thing for BPO
1. Consistent Consumer Demand
No matter where they live, homeowners want peace of mind if their HVAC fails, electrical wiring malfunctions or plumbing requires urgent repair. On the other hand, car owners face unexpected breakdowns and expensive repair bills that can disrupt their finances. Warranties help these consumers avoid surprises and achieve a greater sense of security.
2. Steady Recurring Revenues
Whether a traditional multi-year contract or a month-to-month subscription, warranties generate ongoing revenue streams. As a BPO operator, you earn a commission each time you sell (or help sell) a warranty policy. And if a client remains enrolled on a recurring plan, you can enjoy residual income—month after month—without constantly having to resell.
3. Broader Market Reach
The addressable market for warranties is massive, from young professionals buying a starter home to established families with multiple vehicles. The auto warranty market alone is a multibillion-dollar industry, and home warranties further expand the pool of potential customers. As a channel partner, you could efficiently market both product lines—doubling your revenue potential.
Meet the Leading TPA
Behind this turnkey solution is a leading Third-Party Administrator (TPA) specializing in vehicle service contracts (VSCs). This TPA’s comprehensive warranties and service contracts have already gained the trust of thousands of customers nationwide. Their innovative product offerings span:
- Traditional Vehicle Service Contracts
Multi-year coverage with predictable pricing—ideal for customers who want extensive peace of mind. - Month-to-Month VSC Subscriptions
Flexible contracts that can be canceled anytime—suited to a younger, budget-conscious demographic or clients who prefer short-term commitments. - Fleet Solutions
Bulk coverage options for businesses managing large fleets, minimizing downtime and maintenance costs.
And that’s just on the auto side. On top of that, you can also offer home warranty products for homeowners seeking coverage on critical systems and appliances. The TPA’s unmatched support includes seamless administration, efficient claims handling, and dedicated resources for you as a channel partner and your end customers.
World-Class Brand Presence
While we’re not naming names, rest assured: you’ll sell recognized, reputable warranty products. Thanks to significant marketing investments—like TV commercials, YouTube channels, and sponsorships with major sports organizations—this TPA’s warranties have a growing fan base. They’ve partnered with some of the biggest names in automotive and insurance, ensuring that your customers benefit from top-tier relationships and coverage networks.
Such brand recognition and credibility make your job easier. You’re not pushing a fly-by-night program; instead, you’re offering tried-and-true solutions that consumers already trust and value.
How BPO and Call Centers Fit In
1. Turnkey Channel Partner Model
You can get approved as a channel partner by partnering with Invention Marketing Group. Once approved, you gain direct access to the TPA’s array of warranty products for cars and homes. Invention guides you through a streamlined onboarding process, ensuring your call center staff knows how to market these warranties.
2. Training and Support
A robust training program covers product knowledge, negotiation, and sales tactics specific to the warranty industry. Your agents get all the necessary resources, from co-branded brochures and digital assets to real-time sales data and commission reports. This dedicated support structure means you’re never left guessing how to pitch the products.
3. Competitive Commissions and Bonuses
The TPA offers a competitive commission structure for BPO operators who can deliver volume. You earn a base commission on every contract sold, plus additional bonuses for high-performance or fleet deals. You could also enjoy recurring residuals if you bring in significant monthly subscription business. This approach transforms each sale into an ongoing revenue opportunity.
4. Seamless Operations for Your Clients
Homeowners and car owners expect quick service when they’re in crisis. Fortunately, the TPA handles the entire claims process—ensuring fast, direct payments to repair facilities or contractors. Customers receive instant electronic policy information, 24/7 roadside assistance, trip interruption coverage, and more, making these warranty products highly appealing. With the TPA’s robust back-office system, your call center can focus on generating sales rather than getting bogged down in administrative tasks.
How to Get Started
- Express Your Interest
Contact Invention to discuss your call center or BPO operation. They’ll evaluate your fit as a potential channel partner. - Channel Partner Approval
Once approved, you’ll receive an onboarding package outlining the partnership requirements, compliance guidelines, and step-by-step process for enrolling customers. - Train Your Team
Leverage the training materials to ensure your agents are knowledgeable. From understanding VSC features to mastering home warranty talking points, training is thorough and user-friendly. - Start Selling
Once your team is trained and your systems are set up, you can begin promoting warranty products to your existing customer base—or even acquire new leads interested in auto or home coverage. - Reap the Rewards
As clients purchase coverage, watch your commissions roll in. Take advantage of additional bonus tiers and incentives to hit sales milestones or consistently renew customers on subscription plans.
Why This Opportunity Is Perfect for Nearshore & Offshore Operators
- Cost Efficiency: Lower operational costs in your region give you an edge in scaling a warranty sales team without compromising profits.
- Global Reach: Automotive and home warranty needs transcend borders; if customers are in the TPA’s covered areas (primarily in the U.S.), you can tap into a massive audience.
- Flexible Workflows: BPOs excel at adapting to new sales scripts, processes, and CRMs. Warranties fit seamlessly into your existing systems with minimal overhead.
Your call center can quickly pivot to targeting home or auto owners with compelling coverage options. Whether you handle inbound inquiries or launch an outbound campaign, bundling warranties into a broader customer service package is easier than ever.
Taking the Next Step
If you’re an ambitious BPO or call center operator looking to boost your revenue streams while delivering tangible value to your clients, the time to act is now. Partner with Invention to get approved for this turnkey solution, and you’ll gain immediate access to:
- High-Earning Commission Plans
- World-Class Automotive and Home Warranty Products
- Dedicated Agent Training and Back-Office Support
- Brand Recognition That Instills Trust in Your Prospects
Don’t let this opportunity slip by. The global warranty market is expanding, and those who get in early with the right partner will grow profits and change the trajectory of their life.
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