Looking for aged solar leads? Then check out this short overview on solar direct marketing options to help grow your business.
Studies show that warm leads convert nearly 10 times better than cold leads. If you’re looking for more clients for your solar business, aged leads are much more likely to convert to paying customers.
Let’s look at what aged solar leads are and why they’re so much more effective.
What Are Aged Solar Leads?
Aged leads are leads that have already traveled through several early stages in the solar direct marketing funnel. These leads have already taken actions that identify them as being seriously interested in solar, not simply “kicking tires.”
Aged Leads vs Do-It-Yourself Leads
The alternative to starting with aged leads is to do the entire lead generation process yourself. While this can work, it means you need to spend more time nurturing those leads to identify the ones that are most likely to convert into paying customers.
Skip the Lead Generation Funnel With Aged Solar Leads
A typical web-based lead generation funnel looks something like this:
Paid advertising > Digital marketing > Pre-qualification > Follow-up
Each of these steps takes time and requires work on your part to keep the prospects moving through the process. You also need to have expertise in pay-per-click or other online advertising, content creation, perfecting your pitch, and various other marketing skills.
Google, Facebook, and other sources of traffic make changes to their algorithms regularly, which means you also need to spend time staying up to date with the latest changes.
Focus On Converting Leads Into Buyers
When you buy solar leads, you’re working with aged leads. That means you can skip all the steps we mentioned above and focus on the most important part — converting those leads into paying customers.
There are two main steps in this part of the solar marketing funnel:
Crafting your offer > Closing deals
At this stage, you’re relying on the skills and knowledge of the solar industry that you already have. There’s no need to become a digital marketing expert as well.
What to Look for When Choosing a Source of Solar Leads
While using aged leads can save you a lot of time and effort, it’s important to make sure you’re getting high-quality leads. There are a lot of companies with solar leads for sale that use questionable methods to generate those leads.
Look for the following when buying aged solar leads:
- The leads come from a high-quality traffic source
- The prospects are at the later stages of the buying cycle, not just starting to gather information
- A “clean” lead generation funnel — no “free solar” offers or similar gimmicks
- Leads verified as being real people
- Not too long between the time they opted into the funnel and when you’re buying the lead
You may pay a bit more for leads of this quality but your ROI will be more than worth it.
Where to Turn for High-Quality Solar Leads
If you’re looking for high-quality aged solar leads to help you grow your business, Invention Solar can help. We offer a range of services to help you grow your solar business online, including lead generation, marketing strategy development, SEO, and much more.
Get in touch with us today to discuss how we can help you find and close more customers.
