BUSINESS MARKETING STRATEGY

Developing a business strategy ultimately consists of putting together a plan to win.  Performing competitive analysis, conducting focus reporting, developing a company mission statement, creating audience generation, developing key differentiators, and planning and executing deliverables are vital to growing a solar company.  Invention will help you focus and devise a complete end-to-end marketing strategy (a plan to win).  

Develop A Plan To Win With Invention

• Competitive Analysis
• Company Mission and Culture
• Audience Generation
• Key Differentiators
• Planning and Execution

LEAD GENERATION

Turning leads into appointments requires having the right systems in place and connecting the dots. Invention has a massive database of high-quality call-verified aged solar leads. Therefore, we also specialize in real-time web leads that are consistently being generated for clients and verified single family homeowner data.

Close More Projects with Quality Leads & Appointments

• Buy Opt-In Solar Leads
• Pre-Set Exclusive Solar Appointments
• Home Improvement Leads and Roofing Leads
• Dial Data (Homeowner, Single Family with Credit Qualifiers)
• Data Compliancy
• Lead Flow and System Integration

All opt-in solar leads have been validated and sourced from various solar offers. We connect you with homeowners in your coverage areas that want to Go Green.

Example:

Jimmy Jones, 55 Parkway Court, Washington Twp. NJ, 07675, (201)666-6390, Public Service Electric, Verified Homeowner, Single Family, Credit 640+

CALL CENTER SERVICES

Managing a call center with resources and technology can be a monumental effort.  You start with a strong team of telemarketers; then you implement the right technology, digital integrations (lead flow into call center) and compliance controls needed to turn a profit. Therefore, all the stars need to align, and you must have 100 percent real-time visibility and reporting. Invention will help you turn your call center into a profitable acquisition.

Smile and Dial Automatically With Invention

• Dialer Solutions
• Digital Integration
• Compliance
• Reporting and Controls

SALES

Sales drive the business, or as some people say, “Sales cure all.” There is no doubt that you need a strong sales team with great talent, and your company leaders need the ability to motivate the team constructively. Successful solar companies spend time educating and role-playing with their sales force and provide them with the key team resources that support the sales cycle. Experienced sales resources must practice and engage; rapport building tactics and having the ability to educate prospects about the benefits of solar are crucial. Invention will show you how to mastermind your own unique pitch and also teach your team members how to generate their own referrals. There are certain things that should be said when marketing solar, and then there are other things that are best left for the in-home appointment. Learn from Invention.

Get More Sales With Invention

• In-Home Sales
• Canvassing
• Retention
• Customer Service
• Virtual Sales

WEB DESIGN

The building of a website and digital collateral take time and energy to perfect. There is an art to web presentation, branding, and imparting messages to your audience. The goal is to deliver a site that gives prospects an experience, and it is vital for your prospects to know and understand your bigger purpose. Homeowners need to trust your company’s representatives in their home. The whole experience should be about educating your audience and giving them the impetuous to take the next step.

Put Your Best Foot Forward With Invention

• Marketing Presentation
• World-Class Artwork/Graphics
• Custom Photography and Drone Footage
• Explanatory Video
• WordPress/Joomla Platforms

ADVANCED SEO

Having your website show up early in search engine results is a science. You may have heard about search engine optimization (SEO) experts and can’t believe how costly their service can be. The truth about SEO is that most digital marketers who sell this service are worthless. Invention Solar has a proven SEO program that produces measurable results over time. Most solar markets are heavily saturated, and obtaining Google search result real estate for solar-specific keywords is both a long-term strategy and a dividend. Therefore, our goal is to maximize local optimization and build upon the geographic areas your company services. Invention supports SEO with backlink development, rich content backed with social influence and reputation that will enable you to gain momentum and obtain top search engine rankings.

Rise To The Top On Google with Invention

• On-Page Optimization
• Backlink Development
• Local and National Optimization
• Content-Rich Strategy

REPUTATION MANAGEMENT

When a prospect sees your company listing on search engine result pages, the number of reviews associated to your business plays a huge role on getting the prospect to click on your link.  Invention has a proven system that automatically messages new activated solar clients and effectively ascertains reviews on Google+, Yelp, BBB and other consumer advocacy review sites.  Consequently, utilizing SEO and public relations services in conjunction with reputation management services will give you the ability to build depth with reviews and allow you to sustain a blow from a bad review.

Get Reputable With Invention

• Automatic Systems
• Build Reviews with Depth
• Be Able to Sustain a Blow

BRAND DEVELOPMENT / TRADITIONAL MARKETING

Some business owners don’t believe in brand development and brand identity. The truth is that branding is real. Therefore, Your brand is everything from your promise to your customers and the way customers perceive you to expectations about your company, your persona, and how the elements of your brand tell the world about your bigger purpose. At Invention, we believe that repetition through strategic digital and traditional distribution makes the pieces and parts of your brand come alive and speak to your prospects and clients.

Brand With Invention

• Branding/Rebranding Initiatives
• Corporate, Social, Environmental Responsibility
• Vehicle Wrap Strategy
• Postal Marketing Campaigns
• Sales Enablement Tools

PUBLIC RELATIONS

When we execute marketing we are telling our prospects and clients how great you are.  When we execute public relations, it is really others saying how great you are.  Invention has in-house PR resources that will close the gaps in your company’s online presentation.  We know how to get our arms around your business, create a meaningful content hierarchy and distribute authoritative press releases.  Invention has also partnered with actionable PR partners who specialize in creating speaking engagements for your senior leadership and we support the entire public relations process from a digital and physical engagement perspective.

Speak With Invention

• Close Online Gaps
• Press Release Services
• Speaking Engagements

BUSINESS DEVELOPMENT

The ongoing development of your business is critical to growing a solar company. Implementing end-to-end systems in your business is an evolving process. Invention has decades of experience with system integrations within the solar construction life cycle. We also have a proven model for event strategies and strategic partnerships that make sense and improve your bottom line. You have to continue to innovate, develop, and have data integrity across all systems with a single source of truth on functional areas of the business, projects, and financials.

Develop And Innovate With Invention

• CRM/Data Integrity Across Systems
• Easily On-Board and Off-Board Users
• Build Teams Toward Sustainability
• Event Strategy
• Strategic Partnerships
• Adopting Cutting-Edge Technologies
• Be Proactive Towards Change

TERRITORY EXPANSION

Ready to grow into new geographical markets? We’ve all heard the stories about solar companies that grew too fast and couldn’t execute on new market adoption because of mistakes and mismanagement.  There are many things to consider when growing into new markets.  Therefore, Let Invention help you with your marketing strategy and get your resources working in the right places.

Grow New Markets With Invention

• Market Analysis and Expansion Strategy
• Secure Funding
• Leverage Local Vendors
• Team Building and Virtual Tools

TALENT RECRUITMENT

You need a strong team to operate a solar company successfully. Most managers spend countless hours sifting through résumés and interviewing candidates, only to find talent that is short lived. At Invention, we have automated technology that leverages social media ecosystems. This direct-response technology finds laser-targeted candidates who are already in the solar business. Therefore, Our service enables you to locate, prequalify, and interview the right candidates while collapsing time frames. Getting the right team in place is critical.

Recruit New Seasoned Talent With Invention.

• Automatic Innovative Recruiting
• Acquire Sales Resources
• Acquire Marketing Resources