It’s important to understand how to get leads for solar business. Here are some important Do’s and Don’ts that you should know about before creating your plan.
The solar market grew by 30% from 2020 to 2021.
With more demand for solar energy comes more companies to fight for that demand. But with the industry getting more and more competitive how can you stand out? For starters, you need to know how to get leads for solar.
But figuring out how to market and advertise can be overwhelming.
Don’t worry! In this post, we’ll go over how to advertise solar and how not to advertise solar.
Keep reading to learn more!
Do: Create Valuable, Relevant Content
In order to position yourself as an industry expert and to be seen as knowledgable by your customers, it’s important to create valuable, relevant content for them. When creating your content be focused on your target market. What will be most useful to them?
Be sure to include video content, as video is great for solar energy. It can help to explain all the ins and outs of the process of converting, how the system works, what it looks like in places it’s already been installed, and the benefits to both the consumer and the environment.
This content will help to draw people to your site, educate them, and push them towards converting.
Don’t: Skimp On Website Design
Your website is one area that you can’t afford to not invest in. The quality of your website can play a surprisingly big factor in if site visitors actually convert to customers or not.
If your website is not well-designed or user-friendly, it can cause people to simply ex out of the page and either drop the idea of solar altogether or worse, go to your competitor’s site.
Make sure your website is optimized for both the customer and for keyword ranking. This means including keywords naturally within the copy, and also being sure to keep the consumer in mind when crafting the copy. Make sure that you include a call-to-action on every page. This helps to move the customer either to more of your content or to a contact page.
You should also include testimonials as for such a major purchase consumers will want to hear from people like them who have already done it.
Do: Understand Your Target Market
When advertising anything it is critical to understand your target market. The solar energy industry is no exception. In order to have a proper solar advertising strategy for your market, you need to know who they are.
You could be marketing to the residential, industrial, or commercial market. Once you are clear on who your market is, it is time to start trying to understand them. Consider where they spend their time, what their pain points are, and what they care about most.
The answers to these questions will help to guide you in creating more valuable advertisements that are targeted specifically for them. In the case that you’re trying to sell in multiple market categories, you should have targeted marketing for each.
Additionally, if you’re in multiple markets, be sure you know the different solar incentives and tax benefits for that segment. Knowing your target market and the specific solar benefits for them will help you to close more solar sales.
Don’t: Forget About Old Leads
You’re likely contacting many leads each month, but not all of them are going to convert right away. Be sure to keep thorough notes on all leads including why they haven’t become official customers yet.
If the reason is something that could’ve been dealt with by now, reach out again and see if they’re ready now, or if they need any reminders of the benefits of solar energy.
If someone was not ready to commit but you’ve given them a while to think it over, reach out again. Don’t be pushy, but try to keep it so your company is in their minds. To keep nurturing leads like this, you could also send out an email newsletter to stay in touch and in their minds without singling them out at all.
Do: Consider Buying Leads
Finding leads is time-consuming and can be frustrating. It is a ton of work to be constantly working to find leads and you just can’t do everything on your own all the time. One way to avoid this issue is by buying your leads.
By buying a list of already developed leads you can not only save time but it can also be helpful for new companies just getting started in the market without much of a reputation. Luckily, it’s easier to get new business from referrals than from advertising on your own, so any happy customers you get from the leads that you bought, could then turn into even more customers.
In addition to that, buying leads can be a good way to do market research and see who exactly is looking into solar these days. This can be a good tool for then developing more advertising strategies of your own.
Don’t: Ignore Social Media
Ignoring social media advertising can lead to you missing out on a lot of potential solar leads. Social media can help you to reach a much larger audience.
Additionally, the visual nature of social media can very helpful in customer education, because it allows you to post educational videos or infographics, that anyone can see.
However, social media is only effective if you’re on the platforms that your target market spends its time on. For example, a residential customer may be more likely to run solar Facebook ads or Instagram ads, whereas a commercial or industrial customer may tend towards a more professional platform like LinkedIn.
Once you’re set up on the most relevant platforms make sure you’re posting consistent, valuable content that is relevant to your target market. In addition to your own content, you should include solar news and other local businesses. This will help to position you as an industry expert in the eyes of your customers.
Know The Do’s and Don’ts of How To Get Leads For Solar
Staying competitive in the growing solar industry is getting harder. You need to know how to get leads for solar in order to survive. But you can do it!
If you’re interested in boosting your business by buying perfectly aged solar data, contact us today!
