According to Time magazine, the solar industry has experienced significant growth in recent years, but it has also seen a notable number of company failures. In late 2023 and early 2024 alone, more than 100 residential solar dealers and installers declared bankruptcy....
By Jim Alamia, Founder of Invention Solar & Former CMO of Momentum Solar Let me tell you a story about when I first realized the old marketing tricks in solar lead generation were no longer cutting it. Back in 2013, I was the first CMO of a small NJ-based solar...
Learn how your BPO or Call Center can grow profits with turn-key car and home warranty products. Global business process outsourcing (BPO) is booming, and for innovative entrepreneurs running call centers worldwide, there’s an exciting new way to tap into this growth....
Better CPAs with Live Transfers by Invention If you’ve spent time in the residential solar industry, you know that generating high-quality, motivated leads is the lifeblood of success. After over a decade in solar—starting in 2013—I’ve seen every lead generation...
Siding Contractor Leads - Why They’re the Key to Growing Your Contracting Business Americans are pouring more money into their homes than ever before. According to Harvard University’s Joint Center for Housing Studies, total home improvement and repair expenditures...
How to Generate Window Leads by Invention Marketing Group Generating quality window leads can transform a window replacement business into a thriving, sustainable enterprise. Suppose you are learning how to start a window replacement business or already have an...
Are you a contractor or home service professional looking for the best way to get roofing leads and grow your business? Let’s explore practical strategies that show you how to generate roofing leads, find roofing jobs, and connect with high-intent homeowners. Some...
My Journey in Solar, Lead Generation, Lessons Learned and Moving Forward By Jim Alamia When a client recently told me they were inspired by my passion and energy toward the technology transformation project I’m working on for their company, it got me thinking: what...
The Changing of the Guard by Jim Alamia The residential solar industry has been a vibrant arena of fast growth, shifting policies, and rapidly evolving technology in recent years. However, few periods have been as transformative as this past year, when large,...
The Solar Leads are Weak, You're Weak Welcome to the challenging world of residential solar sales, where every sales guy will tell you how great they are, how many deals they close, and how many yachts they're going to buy. Where money talks and a lot of bull-shit...
