Discover why solar plus storage has become the must-have solution for homeowners in 2025. With outages rising and incentives vanishing, families are gaining energy independence, slashing utility bills, and turning their homes into resilient power hubs. Learn how strategic upgrades and bundled installs unlock greater savings, comfort, and control—no matter where you live.
North Carolina solar incentives are fueling a 35% surge in solar-roofing upgrades—helping homeowners cut energy bills, lock in the 30% federal tax credit, and boost home value before year’s end. With rising material costs and net metering changes looming, bundling reflective roofs with solar isn’t just smart—it’s the strategic move for lasting savings and sustainable comfort.
The Real-Time Auction System That's Changing Solar Sales Listen up. The solar lead generation game has evolved way beyond simple contact forms and static lead lists. Right now, there's a sophisticated auction system happening in milliseconds every time a homeowner...
Did you know that 87% of Americans, including 78% of Trump voters. Does this support federal incentives for solar and storage? That’s a powerful bipartisan consensus. Both Republicans and Democrats recognize that the Investment Tax Credit (ITC) is crucial to driving...
I was nine years old in the summer of 1982, sprawled on the living-room carpet orchestrating Evel Knievel’s latest stunt jump across a mountain of throw pillows, when the doorbell rang. Mom opened the door to a man wearing a powder-blue sport coat and the most...
Navigating Tariffs and the Shift to American Solar Solutions As we head deeper into 2025, the residential solar market faces unique challenges and unprecedented opportunities. International trade pressures, particularly those related to tariffs on China, are...
Selling solar has always involved creativity and persistence. Over the past decade, I have discovered that the most effective methods often come from thinking about sales conversations differently. That is why I like to call this approach the Contrarian Close. It...
I have spent decades working in the solar sector across many US states, managing solar campaigns and companies along with various home improvement contractors aiming to maximize the benefits of automation. The goal is to use technology to make things better. Not all...
According to Time magazine, the solar industry has experienced significant growth in recent years, but it has also seen a notable number of company failures. In late 2023 and early 2024 alone, more than 100 residential solar dealers and installers declared bankruptcy....
By Jim Alamia, Founder of Invention Solar & Former CMO of Momentum Solar Let me tell you a story about when I first realized the old marketing tricks in solar lead generation were no longer cutting it. Back in 2013, I was the first CMO of a small NJ-based solar...
